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China becomes biggest market for red wine, with 1.8bn bottles sold in 2013


The Guardian - 30-Jan-2014

s drinkers knocked back 1,865bn bottles of vin rouge last year, an increase of 136% over five years, making the country the leading market for red wine. However some experts say the boom, which has led to increasing interest from Chinese buyers in French vineyards, is more a matter of cultural sensibilities than taste. The colour red is considered lucky in China and is also affiliated with the Communist...


Read full article at The Guardian


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